Logitech Zoomtopia
:30 spot for Zoomtopia Online conference
Client
Identity Visuals
Logitech
Zoom
Role
3D Design, Modelling,Texturing, Lighting, Animation
Credits
ECD: Samuel Cowden
CD: Zac Dixon
Producer: Rachel Loven
AD: Michael Cribbs
TD: Max Anderson
Storyboards: Mike Dockery
LookDev/Animation: Julie Craft
Sound Design: Jeff Moberg
One shot fly through piece, showing all of the Logitech devices working together within a shared workspace.
IV Studio gave me a lot of ownership over the visual execution of this piece, which I’m very grateful for!
Also please give a view and like to this on Logitech's Youtube
Full spot (4k)
StillS
Process
Lighting setup. I used a lot of lights in this scene to really highlight the devices, as well as add visual interest to backgronds and flat surfaces. Light Solo by Eyedesyn was essential here to know what light was doing what. You will also notice some GSG Hdri Link tags on the lights. While I made some custom textures for some of the lights, adding in the GSG Area Light maps is a quick way to give the lights some variation and randomness.
Light Object list in C4D. I rendered frames of each light soloed on the right.
Camera movement is the main animation in this piece, and the direction was to keep it playful. I put the cameras under nulls so that it would be easy to do orbits of the various devices once the camera stopped. Also a lot of banking here. You will see the point we switch from one camera to the next, when we fly through the tv in the office pod.